2009年12月28日星期一

大悟大彻


当年安华派系要求改革,烈火莫熄(reformation),结果在政治手腕压力下,被所有主流媒体宣传为与动乱暴乱挂钩的一个行动。当年,再益(Zaid)果敢才刚刚要着手司法改革,迎来的是党内的臭骂。

好了,来到今时今日的政局,这个50年老字号,是需要彻底的改革?(当然它会不会,又没有可能改变,是另一会事),还是,它真正需要的,不过就是重新包装(rebranding)一次,用他们的话“更改一个新的,和更吸引人的标志,一个纳入一个马来西亚元素的标志”。

哦!改一个标志就可以啦?
像艺人那样,以一个崭新的标志形象示众就可以啦?
外表肯定是比内在本质更重要的?
包装里头是什么?
同样的人,事,物!
马来西亚人,沙巴人,
你们选举时,是看什么logo比较吸引你,就选他吧?

恭喜!恭喜!大悟大彻啊!

附录:The Malaysian Insider:Ex-Sabah CM suggests direct membership to BN

KOTA KINABALU, Dec 28 — Former Sabah Chief Minister Datuk Seri Salleh Said Keruak has suggested that direct membership to Barisan Nasional be made possible to ensure the coalition remains strong and relevant."Through this approach, those who are committed to BN and its policy and leaders, but do not favour certain component parties because of too much politicking, will continue to be with us," he said in his latest posting on his website www.keruak.com. In the posting, entitled "Leaving 2009 with memories, stepping into the new year with high hopes", Salleh, who is Sabah Umno deputy liaison chief, said the move would also prevent party members from joining the opposition.

He also suggested "re-branding" of the BN, like having a new and more attractive logo with characteristics of the 1 Malaysia concept, to make the coalition closer to the people. This is important because in today's political situation and environment, the people have a choice, the BN or the Pakatan Rakyat" he added. — Bernama

5 条评论:

大佬:“反秤复民” 说...

直接是国阵的党员还不是要听巫桶地话。

Botak 说...

在臭骂国阵的同时,别忘了监视民联是否也是另一个rebranding...

正掌心 说...

大佬兄,的确会是如你说。这些人永远在逃避问题的核心。

光头兄,同意。两边的核心问题是,大家相信all men are born equal 吗?没有这个前提,说什么公正,民主,自由都是徒然。

种族和宗教超然地位,恰恰是这个违反这个大原则的。怎样rebrand,也还是一样的本质。

Frank C 说...

Impliedly, by the word "re-branding", Salleh is saying:

BN is now trying to disassociate its commercialized image in the national context of 1 Malaysia, a politic platform to emphasize the national unity.

Everything that BN did recently, was just part of the re-branding process.


p/s: sorry no chinese input in my office.

正掌心 说...

With all the scandals, yet partial emforcement; characters like the mamak, toyo, 2 white-head and etc, Perak and Teo' incidences, rebranding means wolf in new sheep skin!